News

New Brand: "Not Only Yoga"- Revolutionising UAE Sustainable Activewear

Arantxa and Marta launched a sustainable activewear brand to address the challenges of balancing work, family, and fitness. Striving for simplicity and eco-friendliness, their collection offers sty...

The Story Behind Atir Barcelona

Barcelona, We love you. ATIR, we love you more. Fashion can be beautiful, ethical, and impactful—all while leaving a positive legacy for future generations.

Sustainable Living Through the Ages: Harnessing Ancient Wisdom for Today

Embracing the principles of sustainability practiced by our ancestors. From Ancient Egypts to Romans. Learn from them!

In the pursuit of Seijaku for Sustainable fashion

Looking for Seijaku in the world of Fast Fashion

Eco-Chic: Miboheme's Story

We think you'll love their story as much as we do.  A mum of three, an entrepreneur of a successful company. 

The choice of brands and designers

Ever felt like finding stylish, sustainable clothes in Dubai was like searching for a needle in a haystack?

The Story Behind Born Yoga

From the mat to creating her own brand