ABOUT US
"I had the vision of creating an online eCommerce platform in Dubai where customers could find a diverse selection of Mediterranean high-end conscious fashion brands that emphasize sustainability and organic materials.
This store would provide a unified platform that accommodates fashion for women of all ages. Simultaneously, it will also serve to increase the success of local designers, niche brands, and anyone who is driven to make a difference in this chaotic world."
Born in the Mediterranean
Well, to be honest, I wasn't born near the Mediterranean Sea, but I've always felt a strong bond with it since I was a kid. Those summers I spent near its beautiful waters made this connection even more vital. Whenever I come across anything that reminds me of the Mediterranean or when I think back to my first visit to Ibiza, an island that genuinely enchanted me, that connection comes alive.
I love the Mediterranean's stunning colors: the clear blue sea, the warm brown land, and the pure white buildings. I remember this place so vividly that I can almost smell the fresh lemon scent carried by the gentle breeze.
And let's not forget the Mediterranean diet! Just thinking about it makes my mouth water. Simple pleasures like dipping crusty bread in good olive oil, enjoying a glass of crisp white wine and savoring plump olives – a delightful flavor experience.
So this inspiration led me to start this business. I wanted to bring a bit of the Mediterranean to the United Arab Emirates through clothing, fabrics, and fashion. That's why I look for brands that have this Mediterranean style and can give us that warm feeling of "coming back home" that we sometimes miss so much ♡
Here's a song to spark your inspiration!
A quick glimpse into who I am
Upon being presented with the chance to accompany my husband to his job in Dubai, I took a break from my previous communication and public relations roles for several companies in the beauty and tech sectors. Taking a leap of faith, moved to a new home and life in the United Arab Emirates.
Upon my arrival, I was confronted with the challenge of finding sustainable, organic, and high-quality baby clothes, leading me to further research.
In recent years, Dubai has committed to sustainability through various green projects, such as the 'Zero Waste to Landfill initiative, which aims to ensure that all waste generated in Dubai is recycled or reused. Dubai has also been a leader in the fashion industry, hosting events such as Fashion Forward, the region's leading fashion platform, and the Dubai Sustainable Fashion Conference. These initiatives demonstrate the city's commitment to sustainability and its dedication to promoting eco-friendly fashion. However, as citizens, there is still much that can be accomplished to achieve positive change and build a better world.
So, one day, while doing my morning yoga practice, I envisioned creating a platform where conscious fashion labels born in the Mediterranean by young entrepreneurs and small businesses devoted to producing quality garments from sustainable fabrics could come together. I wanted to recognize and celebrate their sewing delicacy and talent for designing. I desired to bring these labels closer, honor their craft, and empower the people behind them.
"Let's create a platform connecting international sustainable brands, fair-trade artisans, and GCC consumers."
So after months of hard work and dedication, I founded ALL ETHIC, a company dedicated to providing expatriates and Emirati women with high-end and conscious options and their baby's clothing needs. It has been a fantastic journey, and I am proud to be making a positive difference in the lives of families in Dubai.