New Brand: "Not Only Yoga"- Revolutionising UAE Sustainable Activewear

In a world increasingly aware of the environmental impact of fashion, NOY stands out as a beacon of innovation and sustainability. Founded by Arantxa & Marta, two visionary entrepreneurs, athletes, and yogis, NOY was born out of a desire to balance the fast-paced demands of modern life with a deep commitment to environmental stewardship.

Recognizing the urgent need for sustainable clothing options that don't compromise on style or performance, NOY has developed a line of activewear that's not only eco-friendly but also embodies the spirit of modern aesthetics and practicality.

What sets NOY apart is its use of recycled and biodegradable fibers, which decompose in just five years—significantly reducing the environmental footprint. This pioneering approach is a response to the challenge of textile waste and the overuse of natural resources, typical of the fashion industry. By repurposing plastic waste and other materials, NOY is not just creating clothing; it's participating in a larger movement towards a more sustainable planet.

The seamless design of NOY's activewear collection ensures comfort and flexibility, allowing each piece to feel like a second skin that enhances the wearer's silhouette without the discomfort of seams. This design philosophy extends to the functional aspects of the clothing, such as anti-bacterial properties that maintain the garment's freshness, and the creative and design perspective, which leverages cutting-edge technology to offer a variety of patterns, finishes, and fabric blends.

Moreover, NOY's commitment to sustainability is evident in its capsule collections featuring 100% certified organic cotton, showcasing the brand's dedication to offering a comprehensive range of eco-conscious apparel. These collections complement the seamless line, allowing wearers to mix and match pieces for various occasions, from sports to casual streetwear.

Through their journey, Arantxa & Marta have not only created a brand but also sparked a movement within the UAE and beyond, encouraging consumers to choose sustainable, stylish, and practical activewear. NOY's mission goes beyond fashion—it's about fostering a culture of conscious consumption and environmental respect, proving that it's possible to live a vibrant, active lifestyle while caring for our planet.